Business News • 1888 Press Release • Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads

Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads

Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads

As traditional advertising becomes less effective, Olin Business School's professor of marketing anticipates more viral and non-traditional marketing to engage consumers and create awareness more effectively this new year.

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