HONG KONG, CHINA--(Marketwired - Aug 12, 2014) - Prophet, a strategic brand and marketing consultancy, has announced its collaboration with Bank of East Asia, Limited (BEA) to contemporize the SupremeGold brand to better fit the needs of today's young affluent customer. The new SupremeGold is stylish, sophisticated and customer-centric, brand attributes that come to life in the brand's new visual identity, brand positioning, retail design and overall customer experience.