Business News • MarketWire • Banks Prefer Localized Digital Messaging but View Cost of Content Creation as a Significant Barrier to Success

Banks Prefer Localized Digital Messaging but View Cost of Content Creation as a Significant Barrier to Success

Banks Prefer Localized Digital Messaging but View Cost of Content Creation as a Significant Barrier to Success

MINNEAPOLIS, MN--(Marketwired - Aug 5, 2013) - A new industry brief, published by retail marketing agency JohnRyan, reveals that while many banks see the opportunity for localized consumer messaging in branch as a key driver for digital signage adoption, many are struggling to achieve this benefit because of high content creation costs.

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