Business News • MarketWire • Beauty Care Products Makers Preparing for a Re-Lifting |
Beauty Care Products Makers Preparing for a Re-Lifting |
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Beauty Care Products Makers Preparing for a Re-Lifting
JOHANNESBURG, SOUTH AFRICA--(Marketwire - April 27, 2010) - www.rothmanresearch.com - Discretionary spending has never bided well with recessions; products falling in this category are usually the first to go from the list of things to buy. And when this happens, companies, like Avon Products Inc. (NYSE: AVP), which manufacture these products, find their sales dwindling which bring them to adopt the best course of action -- cost management. Avon for instance opted for cheaper packaging for its products. Another way of balancing the effect of the recession domestically for the beauty care products makers has been to penetrate emerging markets as indicated by a 38% increase in international sales in Alberto-Culver Co. (NYSE: ACV) most recent quarterly results.
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