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Canadian's are soft selling innovation
TORONTO, ON--(Marketwired - January 12, 2017) - The Impact Centre at the University of Toronto has released a report on the relative emphasis on marketing and sales (M&S) by mid-sized software companies in Canada and the United States. Many commentators on Canadian innovation focus on either low business expenditures on research and development (R&D) or a shortage of venture capital funds as the root cause of Canada's lackluster performance in innovation. However, these findings suggest it may be a more fundamental problem of how Canadian firms view innovation and prioritize spending.
View More : http://www.marketwired.com/mw/release.do?id=2188116&sourceType=3
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