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Consumer Confidence Is Slowly Building Momentum

Consumer Confidence Is Slowly Building Momentum

JOHANNESBURG, SOUTH AFRICA--(Marketwire - April 28, 2010) -  www.rothmanresearch.com -- The economic recovery seems to be coming out of its lethargy but people are still being cautious when it comes to spending. According to Reuters, the U.S. consumer confidence index has shown a slight improvement in April, showing an uptrend to 57.9 as compared to 52.3 in March. With summer holidays a few months away, many retailers are revising their marketing strategy to attract as much traffic to their stores. Companies like Wal-Mart Stores Inc. (NYSE: WMT) and Target Corp. (NYSE: TGT) have performed extremely well during the recession being giant discounters, and they are now moving rapidly to secure their market shares and to catch as much of the growing consumer confidence that have b

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Consumer Confidence Is Slowly Building Momentum