CHICAGO, IL--(Marketwire - September 28, 2010) - Amadesa (www.amadesa.com), the first company to deliver a single platform for website personalization solutions to improve conversion and engagement activity, today announced the formation of an advisory board to provide industry perspective as Amadesa accelerates its growth and expands its product line. Matt Spiegel, CEO of Omnicom Media Group Digital, and Lauren Freedman, founder and president of the e-tailing group, have joined the board as its first members.