LOS ANGELES, CA--(Marketwire - July 21, 2010) - LeadPoint, the world's first and largest leads exchange, today announced that for the second consecutive year it will serve as lead sponsor of LeadsCon East to be held in New York City at the Marriott Marquis Times Square, July 26 - 27, 2010. This marks the fifth time that LeadPoint will serve as lead sponsor for the conference series.