HALIFAX, NOVA SCOTIA--(Marketwire - Sept. 29, 2010) - Matrix Asset Management Inc. ("Matrix" or the "Company") (TSX:MTA) announced today that it has adopted a 5 year, performance-linked restricted share plan (the "RS Plan" or the "Plan"). The RS Plan is intended to serve as a cost effective long term incentive plan for employees of Matrix (and its affiliates) and align employee and shareholder interests as the Company pursues new growth opportunities.