OVERLAND PARK, KS--(Marketwired - April 28, 2015) - Threats typically cause people to react. The greater the threat, the more meaningful the reaction. While oncoming blizzards cause people to stock up on milk and bread, an imminent hurricane forces residents in its path to flee. The risk of catching the flu causes people to get shots and layer themselves in sanitizer; the risk of Ebola leads to widespread panic.