Business NewsMarketWire • Prudential PLC announces Half Yearly Report

Prudential PLC announces Half Yearly Report

Prudential PLC announces Half Yearly Report

LONDON--(Marketwire - August 12, 2010) - PRUDENTIAL PLC HALF YEAR 2010 RESULTS STRATEGY CONTINUES TO DELIVER STRONG PERFORMANCE Embedded Value: . New business profit of GBP892 million, up 27%(1) . Operating profit of GBP1,677 million, up 35% . Shareholders' funds of GBP16.7 billion, equivalent to 657 pence per share IFRS: . Operating profit of GBP968 million up 41%(2), underlying operating profit up 19% . Shareholders' funds of GBP7.2 billion up 14% New Business: . Total APE sales of GBP1,655 million up 28%(1) . New business profit margin (% APE) of 54% . Investment in new business - broadly flat at GBP337(1) million (2009: GBP319 million) Capital & Dividend: . Insurance Groups Directive ("IGD") capital surplus estimated at GBP3.4 billion . Underlying free surplus generation up 63% to GBP947 million . 2010 half year dividend increased by 5% to 6.61 pence per share Commenting on the half year results, Tidjane Thiam, Group Chief Executive said:"Prudential has

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Prudential PLC announces Half Yearly Report