WALNUT CREEK, CA--(Marketwire - November 9, 2010) - The San Francisco Bay Area Insurance Agency LLC (www.sfbaa.com), a Massachusetts Mutual Life Insurance Company (MassMutual) general agency based in Walnut Creek, today announces that General Agent and CEO Robert Fakhimi has been elected president of the MassMutual General Agents Association. During his one-year term, Fakhimi will head the 90-member independent Association which helps provide MassMutual corporate with information from the field, among other responsibilities.