Business News • MarketWire • SmartMetric, Maker of Biometric Activated Credit and Debit Cards, Reports Banks Are Badly Hurt by Credit Card Fraud With 23% of a Bank's Customers Leaving the Bank for Another Bank After the Customers Experience Credit Card Fraud |
SmartMetric, Maker of Biometric Activated Credit and Debit Cards, Reports Banks Are Badly Hurt by Credit Card Fraud With 23% of a Bank's Customers Leaving the Bank for Another Bank After the Customers Experience Credit Card Fraud |
|
|
SmartMetric, Maker of Biometric Activated Credit and Debit Cards, Reports Banks Are Badly Hurt by Credit Card Fraud With 23% of a Bank's Customers Leaving the Bank for Another Bank After the Customers Experience Credit Card Fraud
NEW YORK, NY--(Marketwired - Jul 11, 2014) - SmartMetric, Inc. (OTCQB: SMME) -- SmartMetric reports that according to research by ACI International and the research company, the Aite Group, banks lose more than money from credit card fraud. They lose a large number of their customers as well. According to the joint ACI and Aite report, 23% of a bank's customers who experience card fraud move to another bank after being card fraud victims. "When you take into account that 1 in 4 bank credit card customers have experienced fraud over the past 5 years this amounts to a very large loss of customers for a Financial Institution," said SmartMetric President & CEO, Chaya Hendrick. "Banks as well as their customers benefit alike from increased credit card security," she said.
View More : http://www.marketwired.com/mw/release.do?id=1928977&sourceType=3
|
|
|