Business News • MarketWire • Suite or Best-of-Breed? New Research Report Finds Neither Digital Marketing Approach Addresses Cross-Channel Data and Technology Challenges

Suite or Best-of-Breed? New Research Report Finds Neither Digital Marketing Approach Addresses Cross-Channel Data and Technology Challenges

Suite or Best-of-Breed? New Research Report Finds Neither Digital Marketing Approach Addresses Cross-Channel Data and Technology Challenges

CHICAGO, IL--(Marketwired - Jan 20, 2015) - In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology "stacks," marketers say neither model solves the key challenge of how to gather, merge and activate their cross-channel data.

View More : http://www.marketwired.com/mw/release.do?id=1984462&sourceType=3

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