TORONTO, ONTARIO--(Marketwire - Dec. 17, 2010) - The Board of Directors of Terra Firma Capital Corporation, (TSX VENTURE:TII) ("Terra Firma") is pleased to announce the appointment of Mr. Y. Dov Meyer as the new President & CEO of Terra Firma, to lead its initiative of becoming a premier provider of customized equity and debt solutions to the real estate industry. The appointment of Mr. Meyer is subject to the approval of the TSXV.