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The War on Obesity Gets New Allies
JOHANNESBURG, SOUTH AFRICA--(Marketwire - May 19, 2010) - www.rothmanresearch.com - In the last winter Olympics held in Vancouver the United States won 37 medals in total, and in the 2008 Beijing Olympics the U.S. snatched 110 medals. And yet this is the same nation with an obesity rate in children that could scare Olympians' healthy image away. The obesity trend as it stands in the U.S. of A is alarming, with 1 of every 3 children already flagged as either been overweight or out-and-out obese by Pediatricians. The United States is now mobilizing led not by its Commander in Chief, but by the first lady, Michelle Obama, to fight the war against calories -- mission name 'Let's Move.' The front-fighters on this war are some of the country's big names in the food industry which supply about 20 to 25 percent of food by volume. These companies have vouched that they will cut over one trillion calories out of their products in the next five year
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