Business NewsNewsWire Today • ISMM Survey Shows Organisations Value CRM But Prefer Home-grown Systems

ISMM Survey Shows Organisations Value CRM But Prefer Home-grown Systems

ISMM Survey Shows Organisations Value CRM But Prefer Home-grown Systems

NewswireToday (newswire) - 08/22/2011 St Albans, Herts United Kingdom - A survey of customer relationship management (CRM) systems - by the Institute of Sales & Marketing Management (ISMM), the UK's association for sales professionals – reveals that some 77 per cent of organisations in the UK now use a CRM system

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ISMM Survey Shows Organisations Value CRM But Prefer Home-grown Systems