Business NewsPR NewsWire • Almost Half of Mobile Consumers Willing to Receive Retailer Messages via Beacon Technology

Almost Half of Mobile Consumers Willing to Receive Retailer Messages via Beacon Technology

Almost Half of Mobile Consumers Willing to Receive Retailer Messages via Beacon Technology

LONDON, April 28, 2014 /PRNewswire/ -- Almost half (45%) of smartphone owners would be 'very willing' or 'somewhat willing' for retailers to send messages to their smartphone, according to recent research from Voice of the Customer specialist eDigitalResearch. Location-based, direct...

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