Business NewsPR NewsWire • Consumers Transform From Simple Party Hosts to Master Mixologists With Diageo's New thebar.com iPhone App

Consumers Transform From Simple Party Hosts to Master Mixologists With Diageo's New thebar.com iPhone App

Consumers Transform From Simple Party Hosts to Master Mixologists With Diageo's New thebar.com iPhone App

NORWALK, Conn., Sept. 23 /PRNewswire/ -- Diageo has launched a new iPhone app for its cocktails site, thebar.com. With 83 percent of adult consumers conducting party planning research before they even leave home -- this app gives them the chance to be responsible master mixologists and the ultimate

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