Business News • PR NewsWire • Medical Device Marketing Groups Focus More Resources on Tactical Activities When Compared to Pharmaceutical Counterparts

Medical Device Marketing Groups Focus More Resources on Tactical Activities When Compared to Pharmaceutical Counterparts

Medical Device Marketing Groups Focus More Resources on Tactical Activities When Compared to Pharmaceutical Counterparts

CHAPEL HILL, N.C., Aug. 12, 2011 /PRNewswire/ -- Although medical devices possess strong profit margin potential, product and configuration complexities require medical device companies to invest more resources in tactical marketing compared to branded or generic pharmaceutical products....

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