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New Study Highlights Current Trends in How the Pharmaceutical Industry Conducts Disease State Awareness Campaigns

New Study Highlights Current Trends in How the Pharmaceutical Industry Conducts Disease State Awareness Campaigns

CHAPEL HILL, N.C., May 6, 2016 /PRNewswire/ -- Disease state awareness campaigns are one of the few ways to inform patients and physicians before a product is approved. In essence, they set the table for future marketing efforts at product launch and post-launch. Disease awareness...

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